Privacy Policy

1. Introduction

Pure Food Labs, Inc. ("Pure Food Labs," "we," "us," or "our") operates the website purefoodlabs.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or engage our laboratory services.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

Information You Provide Directly

• Name, company name, email address, and phone number submitted via contact forms
• Product information and testing requirements submitted when requesting quotes or services
• Payment and billing information processed through secure third-party payment processors
• Communications you send us via email, phone, or web forms

Information Collected Automatically

• IP address, browser type, and operating system
• Pages visited, time on page, and referring URLs
• Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Information

We use the information we collect to:

• Process and fulfill laboratory testing requests and deliver results
• Respond to inquiries and provide customer support
• Send Certificates of Analysis (COAs) and testing reports
• Send service-related communications, including order confirmations
• Improve our website, services, and user experience
• Comply with legal obligations and regulatory requirements
• Send marketing communications where you have opted in to receive them

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information with:

• Service providers who assist us in operating our website and conducting our business (e.g., email delivery, payment processing, CRM), under strict confidentiality agreements
• Regulatory bodies where required by law or subpoena
• Business successors in the event of a merger, acquisition, or sale of assets, where personal data may be transferred as a business asset

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including to maintain laboratory records required by our ISO 17025 accreditation and applicable regulations. Testing records may be retained for a minimum of 7 years. Marketing opt-in records are retained until you opt out.

6. Cookies

Our website uses cookies — small data files stored on your device — to improve your browsing experience. We use:

• Essential cookies necessary for the website to function
• Analytics cookies (e.g., Google Analytics) to understand how visitors use our site

You may disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality.

7. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These include SSL/TLS encryption, access controls, and secure data storage. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have the right to:

• Access, correct, or delete your personal information
• Object to or restrict processing of your data
• Request a portable copy of your data
• Opt out of marketing communications at any time

To exercise these rights, contact us at privacy@purefoodlabs.com.

9. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to deletion, and the right to opt out of the sale of personal information. Pure Food Labs does not sell personal information. To submit a CCPA request, contact us at privacy@purefoodlabs.com.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

11. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, contact us immediately.

12. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date. Continued use of our website after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, contact us at: